Effective Date: September 16, 2026
This Privacy Policy explains how Zwilling J.A. Henckels LLC (“Zwilling,” “Staub,” Henckels,” “we,” “us,” or “our”), processes personal information we collect – including the type, scope and purpose of the collection – from and about you when you, engage with us on our websites (https://www.henckels.com/us, https://www.staub.com/us, and https://www.zwilling.com/us/), microsites, and mobile websites (each, a “Site”), and our official social media pages we operate on Facebook, Instagram, YouTube, Pinterest, and other social media platforms (“Social Media Pages”), and/or other online services that we own and control (collectively with our Sites and Social Media Pages, our “Platforms”) where a link to this Privacy Policy is posted. If you have any questions about anything in this Privacy Policy regarding Platforms related to www.henckels.com/us, please email us at hello@henckels.com. For questions about anything in this Privacy Policy regarding Platforms related to www.zwilling.com/us/, please email us at hello@zwillingus.com. For questions about anything in this Privacy Policy regarding Platforms related to www.staub.com/us/, please email us at hello@staub.com.
For purposes of this Privacy Policy, the term “personal information” means information related to an identified or identifiable person. For purposes of this Privacy Policy, “sensitive personal data” includes, but is not limited to, precise geolocation data. Zwilling processes personal information and sensitive personal data in accordance with applicable laws, which vary by region. Where required, separate region-specific terms are included at the end of this Privacy Policy.
Information We Collect
We collect or allow third parties to collect different types of personal information about our customers and Platform visitors, which may include:
How We Collect Information
We may collect the information described above directly from you, from third parties we partner with, or through cookies or other automated means. These sources may include:
How We Use Collected Information
We may use the information we collect for the following business purposes:
How Information is Shared with Service Providers and Third Parties and For What Purposes
We may share personal information with third parties for certain purposes. For example, we share personal information with:
Residents of certain states may have certain privacy rights further provided for in the Privacy Addendum and State-Specific Notice of Privacy Rights section below.
How we Safeguard and Retain Personal Information
Zwilling maintains appropriate technical and organizational measures to protect the confidentiality and security of your personal information. Although we use measures to protect your personal information, in general, information transmitted through the Internet may not be completely secure. Accordingly, we cannot guarantee the security of information provided over the Internet. Your transmissions are, therefore, at your own risk.
Our Platforms may permit you to create an account. You can protect your information by selecting strong, unique passwords for the Website and any associated email addresses. If you have concerns about the security of your account, or wish to alert us of any potential vulnerabilities, please contact hello@henckels.com (for vulnerabilities regarding Platforms related to www.henckels.com/us) or hello@zwillingus.com (for vulnerabilities regarding Platforms related to www.zwilling.com/us/) or hello@staub.com (for vulnerabilities regarding Platforms related to www.staub.com/us/).
We retain personal information only as long as necessary for the purposes described in this Notice, or as required by law. The retention period depends on the type of information and the purpose for which it was collected.
Text Message Privacy Policy
You may elect to receive marketing and support text messages (“SMS”) from Zwilling. By opting in, you provide your prior express written consent to receive recurring promotional and support messages sent via automated technology. Message frequency varies. Message and data rates may apply according to your wireless carrier’s plan. If your carrier does not permit text messages, you may not receive them. Delivery is subject to effective transmission from your network operator. We collect and store your mobile number, provider name, and the date, time, and content of your messages, in accordance with this Privacy Policy.
When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages (IE Cookies). To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms and Conditions. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
Third Party Applications, Websites, and Platforms
Through our Platforms, we may provide links to websites and other third-party content or services that Zwilling does not own or operate. You may also interact with Zwilling content, products, and ads through channels operated by third parties, such as social media sites and apps, where those third parties may separately collect information about you. Additionally, when you provide information to us on our Platforms that are operated by third parties, such as when you use our apps on a third-party platform through your mobile device, these third-party platform operators may separately collect information about you. The information collected by these third-party operators is subject to their privacy policies, not this Privacy Notice, and Zwilling is not responsible for the data processing practices of these third parties.
Your Privacy Choices
You can control the information we collect and use in the following ways:
Children’s Privacy
Our Platforms are intended for adults. No one under the age of 16 should share any personal information with us, including by creating an account or making a purchase from our Website. We do not knowingly collect or solicit personal information of children or minors under the age of 16. If we become aware that we have collected personal information from a minor, we will promptly delete the information from our records. To request the deletion of personal information relating to a child under the age of 16, please email hello@henckels.com (for requests regarding Platforms related to www.henckels.com/us) or hello@zwillingus.com (for requests regarding Platforms related to www.zwilling.com/us/) or hello@staub.com (for requests regarding Platforms related to www.staub.com/us/).
Supported Web Browsers and Do Not Track Signals
We recommend that you use the latest web browser versions to optimize your experience. Older web browser versions may not be able to access or utilize all pages on our Website as intended. We may not be able to receive or honor web browser “Do Not Track” signals and our Website may continue to collect information in the manner described within this privacy policy.
Sweepstakes and Competitions
In the course of sweepstakes and competitions we process the data of the participants for the execution of the sweepstakes. Further information on the processing of your data within the scope of the individual sweepstakes as well as any consent to the publication of their names or contributions to the sweepstakes will be provided to the users within the conditions of participation of the respective sweepstakes.
International Data Transfers
Because Zwilling works with global companies and technologies, we may transfer your personal information outside of the country in which it was originally provided. This may include transfers to third parties, such as service providers or affiliated entities who are located outside the United States. When we transfer your personal information, we take steps to make sure appropriate safeguards are in place. Where required, we use legal mechanisms such as Standard Contractual Clauses to protect your information.
Ratings & Reviews
On our website, we use the rating tool of the third-party service provider "Bazaarvoice" from Bazaarvoice, Inc., 10901 Stonelake Blvd. Austin, TX 78759, USA. This tool is used to allow our customers to provide feedback on our goods and services. When you submit a rating or review, both Zwilling and Bazaarvoice may receive and process your submitted content and associated personal information. Zwilling may use this information, including but not limited to your name and the content of your rating or review, for marketing, analytics, and improving our products and services. For this tool, the privacy policy of this services provider applies and is available at https://www.bazaarvoice.com/legal/privacy-policy/.
Retention.com
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. Zwilling may receive information from Retention.com to send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. If you are a resident of California or other states with privacy rights, you may also opt out of the sale or sharing of your personal information as described in the Privacy Addendum and State-Specific Notice of Privacy Rights of this policy.
Website Terms and Conditions
This privacy policy constitutes an integrated part of Zwilling’s Terms & Conditions.
Updates
We reserve the right to modify, alter or otherwise update this privacy policy at any time, so we encourage you to review this policy from time to time. Changes to this privacy policy are effective at the time they are posted and your continued use of our Website after posting will constitute acceptance of, and agreement to be bound by, those changes. If we make any material changes to our privacy practices, we will notify you by placing a prominent notice on our Website or, where required by law, by sending you an email or other direct communication. We will also update the effective date at the top of this page.
For visitors using one of our Platforms related to www.henckels.com/us, please send your privacy-related questions, comments, and concerns to us via email at hello@henckels.com. You may also contact us by calling us at 646-466-2556.
For visitors using one of our Platforms related to www.zwilling.com/us/, please send your privacy related questions, comments, and concerns to us via email at hello@zwillingus.com. You may also contact us by calling us at 646-466-2556.
For visitors using one of our Platforms related to www.staub.com/us/, please send your privacy related questions, comments, and concerns to us via email at hello@staub.com. You may also contact us by calling us at 646-466-2556.
Privacy Addendum and State-Specific Notice of Privacy Rights
Privacy laws in some U.S. jurisdictions, including California, Colorado, Connecticut, Delaware, Oregon, Utah, Virginia, and others, may grant residents of those states the right to make certain privacy requests, subject to certain exceptions and limitations. listed below:
Zwilling will not discriminate against you for exercising your rights. Depending on your state of residency, you may be limited to making such requests twice in a 12-month period.
How to Submit a Privacy Rights Request
You may have privacy rights available to you depending on where you live and the laws in your jurisdiction. To submit a privacy rights request online, please submit a privacy rights request by submitting your request through the “Do Not Sell My Data” link. For requests related to www.henckels.com/us, you may also submit requests by emailing hello@henckels.com or by calling 646-466-2556. For requests related to www.zwilling.com/us/, you may also submit requests by emailing hello@zwillingus.com or calling 646-466-2556. For requests related to www.staub.com/us/, you may also submit requests by emailing hello@staub.com or calling 646-466-2556. You may be required to establish your residential location and request type and provide limited personal information that we will use for purposes of verifying your identity and fulfilling your request. The information you provide must match the information we have in our possession. This measure is in place to help ensure that Personal Information is not disclosed to any person who does not have the right to receive it. The information collected through this process will be used for verification purposes only. We will respond within the timelines required by law. Authorized agents may submit requests on your behalf. If your request is denied, you will receive instructions to appeal.
Requests Made Through Agents
Please note that you may authorize an agent to exercise any of these rights on your behalf. If you use an agent, we will take measures to verify your agent’s authorization similar to the verification described above for fulfilling any access or deletion requests. We may require more information to ensure proper verification of your agent’s identity and authorization.
Right to Appeal
We make every reasonable effort to fulfill your privacy rights requests. However, where we are unable to fulfill your request, some U.S. jurisdictions provide you with the right to appeal. If we provide you with a message stating that we have rejected or limited your request, we will also provide you with a link to an appeal form and instructions on how to lodge an appeal. We will process your appeal in accordance with applicable laws.
Notice at Collection and Other Disclosures for California Residents
California law requires us to disclose the following supplemental information about our privacy practices. If you are a California resident, the following Notice at Collection disclosures apply to you in addition to the rest of the Notice.
Summary of Our Privacy Practices
This section provides a summary of our privacy practices. It describes the categories of personal information we may have collected from you in the past 12 months, the purposes for which we collect and use it, and when we may disclose such personal information. It also addresses “selling” or “sharing” your personal information, as those terms are defined by applicable data privacy laws. Zwilling does not sell your personal information for money.
Zwilling collects these categories of consumer personal information:
Personal Identifiers: your name and contact information (including postal address, phone number, and email address).
Customer Records Information: as applicable, bank account number, credit card number, debit card number, and other transaction records including information about your purchases, payments, and transactions, such as your contact information, payment and billing details, and shipping address.
Commercial Information: information about products or services you purchase, obtain, or consider, loyalty program transactions, and other purchasing records and tendencies. Internet or Other Electronic Network Activity Information: browsing history, search history, and other online activity and usage information, such as information regarding your interactions with our Platform or other internet websites, applications, advertisements, or other content, and content you share in public forums on our Platform or through social media and other third-party digital platforms.
Location Data: we may collect your general location data based on your IP address. With your consent, we may also collect your geolocation based on information from your mobile device.
Audio, Video, or Electronic Information: audio and electronic records of your communications when you engage with us through any of our Platforms and communication channels, in-store video monitoring such as CCTV, information collected through other anti-theft tools in-store and on our Platforms, and call recordings and analytics.
Characteristics of Protected Classifications: in certain situations, with your consent, we may collect demographic information about you such as disability or health information in order to comply with applicable laws and to better provide you with accommodations in our stores and on our Platforms.
Inferences Derived from Any Information Listed Above: we may use the above information we have about you to create certain inferences about your preferences, interests, and other personal demographics and characteristics.
Sensitive Personal Information: in certain situations, and for specified, limited purposes, we may collect information about you that is classified as sensitive personal information, such as the following: account log in, debit and credit card in combination with access codes, and precise geolocation. We collect this data to process transactions, comply with laws, manage our business, or provide services. We do not sell Sensitive Personal Information.
Zwilling collects, uses, and processes consumer personal information for these business and commercial purposes:
· Identifying you when you visit our Platforms or stores, and personalizing content and experiences offered to you.
· Receiving, processing, and fulfilling your orders and other transactions. Connecting with you in response to your inquiries or requests.
· Advertising and marketing our products and services, and those of our business partners, including analyzing and improving the way we present ad campaigns on our Platforms and across third-party sites.
· Operating our business and creating and improving our products and services.
· Detecting, preventing, and responding to security incidents and malicious, deceptive, fraudulent, or illegal activity on our Platforms and in our stores.
· Supporting compliance with our legal and regulatory obligations, including protecting our legal rights and defending against legal claims.
· For other reasons with your consent.
Zwilling retains consumer personal information for as long as necessary to fulfill the original purpose for collection. We may keep it longer in accordance with applicable law.
Zwilling discloses certain categories of consumer personal information to its service providers for the business, commercial, and operational purposes listed above, as well as to third parties for other purposes such as the following:
Digital Service Providers: We engage third parties such as internet service providers (ISPs), cloud service providers (CSPs), and other systems to operate our Platforms and provide our services. These third parties may process Personal Identifiers, Internet or Other Electronic Network Activity Information, Location Data, and Audio, Video, or Electronic Information about you.
Marketing, Advertising and Analytics Providers: We engage third parties such as marketing and advertising agencies, social networks, and data analytics companies to provide services that help us better reach customers with targeted advertising and other marketing campaigns. These third parties also help us measure the effectiveness of our marketing and advertising campaigns. They may process Personal Identifiers, Commercial Information, Internet or Other Electronic Network Activity Information, Location Data, Audio, Video, or Electronic Information, and Inferences about you.
Information Providers: We engage third parties such as data suppliers and other information vendors that provide us with new information about customers so that we can enhance and improve our customer records. They leverage certain categories of customer information we share with them to identify and provide additional relevant customer information to Zwilling. These third parties may process Personal Identifiers, Customer Records Information, Commercial Information, and Inferences about you.
Zwilling provides you with an opportunity to opt-out of the use or disclosure of your personal information for purposes of targeted advertising and other activities deemed as “selling” or “sharing” under applicable privacy laws:
To opt-out of sharing your personal information for purposes of targeted advertising or opt-out of personal information sharing with third parties that could constitute “selling” or “sharing” under applicable laws, submit a request via the links below:
To make this request for Sites related to www.henckels.com/us, please use this link: “Do not sell my data”.
To make this request for Sites related to www.zwilling.com/us/, please use this link: “Do not sell my data”.
To make this request for Sites related to www.staub.com/us/, please use this link: “Do not sell my data”
Do Not Sell or Share My Personal Information.
Sale and Sharing of Personal Information
We are required to disclose whether the following categories of personal information are collected, shared with third parties for a “business purpose,” or “sold or transferred for “valuable consideration.” The table below indicates the categories of personal information we collect and transfer in a variety of contexts. We do not “sell” your personal data for money.
[A1]Please confirm email addresses and phone numbers.
| Category of Personal Information | Disclosures for a Business Purpose | Sharing for Targeted Advertising |
| Identifiers – this may include things like name, alias, postal address, unique personal identifier, online identifier, email address, or account name. |
|
|
| Financial information – this may include bank account number, credit card number, debit card number, and other financial information. |
|
N/A |
| Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, app, or ad. |
|
|
| Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
|
|
| Geolocation data – this could include precise or non-precise geolocation information. |
|
N/A |
| Audio, electronic, visual, thermal, or similar information |
|
N/A |
| Inferences drawn from any of the information listed above |
|
|
| Additional categories of personal data described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may include signature, physical characteristics, or description. |
|
N/A |
California Notice of Financial Incentive. Zwilling offers discounts, promotions, and rewards to our customers enrolled in our optional loyalty rewards program, and, from time to time, Zwilling also offers contests, sweepstakes, and other promotions in connection with our advertising campaigns (“Programs”). Zwilling collects certain personal information from and about you through these optional Programs, such as your personal identifiers (such as your name and birthday), contact information (such as your email and shipping address), and commercial information (such as your purchasing history). Details of each program are further explained in the program offering. There is no obligation to opt in to these Programs, and you may opt-out at any time. Under California law, these Programs may be considered as offering you a “financial incentive” in exchange for your personal information. The value of your personal information to Zwilling is commensurate with the value of the benefits you receive from these Programs, such as free or discounted products.
Additional California Privacy Rights
California residents may also ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. California residents may make one request per calendar year.
To make this request for Sites related to www.henckels.com/us, you may contact us at hello@henckels.com. To make this request for Sites related to www.zwilling.com/us/, you may contact us at hello@zwillingus.com. To make this request for Sites related to www.staub.com/us/, you may contact us at hello@staub.com.
In your request, please include a subject line that states “CA Shine the Light Request”, state that you are a California resident, and provide a current California address for our response.